1. Get real
All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within...
1. Offer a financial reward.
Nolan Sundrud, senior director, communications, Health Net Federal Services
Leaders should frequently and publicly recognise success during town halls, leadership...
If you measure engagement overseas of content and campaigns that are meant to be global, you probably won’t like what you see. I hope your results prove me wrong, but normally, when it comes to...
“Busybusyverybusy”. That’s how Cosmopolitan, back in 2017, described an internal comms strategist’s typical day. The magazine’s hot take on IC was mostly wide of the mark (do IC...
Poverty and inequality are two key societal challenges in the 21st century. The eradication of poverty is listed as a primary objective in the 17 Sustainable Development Goals that underpin the...
In the past, sharing comms and campaigns in the field was something of a challenge for Five Guys. The nature of its workforce – onsite and spread across the UK – meant it was a constant struggle...
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative...
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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