WHERE IC PROFESSIONALS COME TO TALK
IN THE KNOW: HOW TO LEARN MORE ABOUT YOUR AUDIENCE
1st July 2022
How well do we, as communicators, really know our audience? You should already have the basics down, such as their age, gender and ethnicity and their...
Print is not dead. In fact, according to Jan Fitzgerald, communications manager at TfL, it’s not even dying.
“Learning this didn’t surprise me,” says Jan, who conducted research into...
DELLA JUDD, executive coach and leadership trainer
1. Walk in their shoes
It is helpful to think of the person receiving information when we write our content. Often leaders focus on what...
Remember the original 1984 film Ghostbusters? My colleagues will tell you I’m a superfan. The late, great Harold Ramis plays the character of Egon Spengler and coined the line “Print is...
For lasting change and for optimal authenticity, any message about your people has to come from multiple parts of the business and there has to be a real empowerment of the next generation of...
The use of gender-neutral pronouns isn’t new – even Shakespeare used the singular “they” in his writing – but over the past 15 or 20 years, there has been increased awareness of...
Every June, companies recognise their LGBTQ+ employees as part of Pride month. For many, this might involve putting a rainbow over the company logo for a few weeks and inviting colleagues to tell...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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MOST READ
- 'OUR ROLE IS TO SUPPORT COLLEAGUES TO BE THE BEST THEY CAN BE'
- HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
- THE TEST OF TIME: HOW TO PRIORITISE YOUR WORKLOAD
- GET THE MESSAGE: COULD SMS HAVE A PLACE IN YOUR IC CHANNEL MIX?
- 10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
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