How well do we, as communicators, really know our audience? You should already have the basics down, such as their age, gender and ethnicity and their...
“Clough’s greatest gift as a manager,” said chat-show maestro Michael Parkinson writing in the Daily Telegraph after Clough’s death, “was in persuading players dismissed as has-beens and...
By Kirstin Gove, head of communications, Step Change In Safety
We’re a member-led, not-for-profit organisation for the UK oil and gas industry. We have about 150 member companies,...
It should come as no surprise that the UK workforce is getting older.
A number of factors contribute to this: we’re living for longer and, as a result, the age of retirement is increasing,...
Recognising and celebrating cultural awareness days and months is a positive, fun way to show colleagues that your organisation champions diversity, equity and inclusion, and wants to make it a...
As a mentor, the value you bring to a mentorship will largely depend on your approach.
Pat Mossop, head of communications and engagement at health and wellbeing social enterprise Turning...
Most organisations tend to consider themselves as open-minded and progressive, and those that have diverse workforces like to let their demographic data do the talking. But a diverse workforce...
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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