WHERE IC PROFESSIONALS COME TO TALK
A CHANGING LANDSCAPE
27th May 2020
Forced into finding alternative and effective ways to stay connected to employees grappling with a new way of working, IC practitioners have seen their...
In the past, internal comms has been dubbed the “poor relation” of PR and marketing, as businesses unevenly divided their attention – and budget – between, primarily, customers and,...
Isn’t safeguarding normally about caring for children?
In the workplace, it’s about protecting anyone who experiences abuse, neglect or harm – your staff, your volunteers or other...
For someone with a long-held interest in journalism, current affairs, debate and discussion – he wrote for his school and university newspapers and did a politics degree – Scott Lynch’s first...
Steve Jobs or Henry Ford would advise you not to ask customers what they want, because they either don’t know or they’ll tell you they need a souped-up Porsche.
It’s more important to find...
Aircraft manufacturer Gulfstream employs 12,000 people in and around Savannah, Georgia, and at other locations in Georgia and Florida. The whole area is at risk of tropical storms.
Anthony Bolton,...
Understanding what consumers are thinking, feeling and buying is vital to any business.
Coca-Cola’s Western European business unit relies on a constant flow of data and insight from consumer...
A BREAK FROM THE OLD ROUTINE
17th March 2020
It wasn’t long ago that flexible working meant leaving the office early a couple of days a week or working from home because you had a doctor’s appointment in the middle of the day...
ARE YOUR IC AND EXTERNAL COMMS TEAMS PULLING IN THE SAME DIRECTION?
19th February 2020
In the past, internal comms has been dubbed the “poor relation” of PR and marketing, as businesses unevenly divided their attention – and budget – between, primarily, customers and, passively, employees...
RIDING THE STORM: HOW TO STEER YOUR WAY THROUGH A CRISIS
13th December 2019
Crises are often seen as an external element of communications, their turbulent nature attracting media attention and keeping PR professionals on their toes – but their impact knows no limit...
FIGURING OUT WHAT MATTERS TO PEOPLE AT WORK
17th July 2019
Respect. Trust. Empathy. Humour. Feeling included. The occasional “Thank you”. Regular training. Someone noticing that you’ve been a bit quiet lately...
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