An engagement campaign initially driven by numbers hooked its audience with its emotional content – and made a huge reputational impact. Loughborough University collaborated with Loughborough...
If I had a fiver for every time a senior leader said to me, “Can we set up a suggestion box?”, I’d probably have retired on the proceeds. Having managed many such schemes over the...
Over the last few years, studies (such as this one from Barclaycard) have shown that more and more of us are choosing to spend our money on “experiences”, rather than “things”. Whether...
How did you become a man of many languages? I did a French A-level and, after university, I lived in Germany for three years and learned a language without formal education – with just a...
“Win a floor cushion”, “Car leasing explained”, “Porridge or granola? Have your say on our buffet breakfast” (Actual email subject lines received by this feature’s author). There are...
We’ve all heard the message when we’ve phoned a customer service line: calls may be recorded for training and quality purposes. Businesses keep an eye on such conversations to better...
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