WHERE IC PROFESSIONALS COME TO TALK
IN THE KNOW: HOW TO LEARN MORE ABOUT YOUR AUDIENCE
1st July 2022
How well do we, as communicators, really know our audience? You should already have the basics down, such as their age, gender and ethnicity and their...
In the past few years, stories of the struggles and injustices faced by minorities and women the world over have hit the headlines like never before.
Whether it’s unequal pay, ingrained racism...
There are few jobs that prompt the same kind of eyebrow-raising disapproval you get when you tell people you work in the tobacco industry.
Increasingly, people are looking for roles with...
An engagement campaign initially driven by numbers hooked its audience with its emotional content – and made a huge reputational impact.
Loughborough University collaborated with Loughborough...
If I had a fiver for every time a senior leader said to me, “Can we set up a suggestion box?”, I’d probably have retired on the proceeds. Having managed many such schemes over the...
Over the last few years, studies (such as this one from Barclaycard) have shown that more and more of us are choosing to spend our money on “experiences”, rather than “things”.
Whether...
How did you become a man of many languages?
I did a French A-level and, after university, I lived in Germany for three years and learned a language without formal education – with just a...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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MOST READ
- 'OUR ROLE IS TO SUPPORT COLLEAGUES TO BE THE BEST THEY CAN BE'
- HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
- THE TEST OF TIME: HOW TO PRIORITISE YOUR WORKLOAD
- GET THE MESSAGE: COULD SMS HAVE A PLACE IN YOUR IC CHANNEL MIX?
- 10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
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