How well do we, as communicators, really know our audience? You should already have the basics down, such as their age, gender and ethnicity and their...
“Things won’t go perfect. It’s all about how you adapt from those things and learn from mistakes.”
So says Olympic-gold-medal-winning swimmer Michael Phelps, a man who knows a thing or two...
Businesses that don’t improve their diversity “won’t last”, the PR and Communications Association (PRCA) has warned, as it sets out new guidelines for how businesses can do better.
Figures...
An email to all staff. A sales presentation. A job interview. A chat by the water cooler. All pretty routine occurrences for an internal communications professional. But what if one or more of the...
All too often, organisational change starts with the leadership or project team “working out” the nature of the change and how it will be done. Only then do they tell people the answer.
This...
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
Internal communicators often develop or inherit a vast collection of channels, many of which are out of date or barely used. If employees aren’t sure where to go for information, the result is...
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms