1. Get real
All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within...
Thirty years since the world’s first text message was sent, people across the world receive and send text messages daily for all sorts of reasons. These days, many of the texts we receive are...
Emma Poxton, Events Consultant, Northumbrian Water Group
Our CEO Heidi Mottram loves nothing more than spending time with employees and had always done this through site visits and employee...
The British Psychological Society divides occupational psychology into five categories: leadership, motivation and engagement; learning, training and development; psychological assessment;...
Since 2000, global PR consultancy Edelman has tracked the concept of ‘trust’ and what it means to people across the world. Triggered by World Trade Organization protests in Seattle in 1999 in...
In 2020 Anna Bowen became one of thousands of UK workers who started a new job during lockdown. Ready for a new challenge and with over a decade of internal comms experience behind her, she took on...
For M&S, the value in keeping in touch with people who had invested so much in the company – and that the company had invested so much in also – was clear. It knew the best brand ambassadors...
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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