In the past, internal comms has been dubbed the “poor relation” of PR and marketing, as businesses unevenly divided their attention – and budget – between, primarily, customers and,...
Isn’t safeguarding normally about caring for children? In the workplace, it’s about protecting anyone who experiences abuse, neglect or harm – your staff, your volunteers or other...
Steve Jobs or Henry Ford would advise you not to ask customers what they want, because they either don’t know or they’ll tell you they need a souped-up Porsche. It’s more important to find...
Aircraft manufacturer Gulfstream employs 12,000 people in and around Savannah, Georgia, and at other locations in Georgia and Florida. The whole area is at risk of tropical storms. Anthony Bolton,...
Understanding what consumers are thinking, feeling and buying is vital to any business. Coca-Cola’s Western European business unit relies on a constant flow of data and insight from consumer...
From Extinction Rebellion (XR) bringing parts of major cities to a standstill in recent months, to millions of people globally, including students, joining in September’s climate strikes, people...
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