WHERE IC PROFESSIONALS COME TO TALK
Measurement is at the top of a communicator’s importance list according to recent research – so why is it also so low in their skills learning and practice? Susan Walker, author of Employee...
Have you ever wondered why your best ideas tend to happen in the shower or when you’re walking the dog? It’s no coincidence.
“Contrary to popular belief, the brain does not produce its...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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MOST READ
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- GET THE MESSAGE: COULD SMS HAVE A PLACE IN YOUR IC CHANNEL MIX?
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