Case Study
WHERE IC PROFESSIONALS COME TO TALK

UNITING A GLOBAL WORKFORCE THROUGH STORYTELLING

When a HSBC employee was diagnosed with blood cancer, a film on the company’s TV channel showed how emotional storytelling can inspire a global workforce.

23rd February 2017
Doctors gave Raj Bhuller, a HSBC employee of more than 20 years, a one-in-five survival rate when he was diagnosed with acute myeloid leukaemia. There was a slim chance of finding a donor match, because Asians are particularly under-represented on the register. Rather than donate money, his employer and colleagues took a different approach to help him recover. The team behind the bank’s...
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