WHERE IC PROFESSIONALS COME TO TALK
PRINT'S CHARMING
Reports of the death of print have been greatly exaggerated. Granted, with the rise of the intranet and social media, it looked like curtains for the staff magazine as we knew it. But lately, print has been captivating employees all over again. So how do you produce a strategic magazine that your workforce will want to read?
If you’ve never opened a box of freshly printed staff magazines and pressed a copy up to your nose for a good sniff, your internal comms experience remains incomplete.
“I love the smell of a magazine,” says Nick Reed, IoIC fellow and freelance writer and editor. “I love the feel, the action and the interaction. Sometimes I want to turn pages, rather than
press...
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