WHERE IC PROFESSIONALS COME TO TALK
TO PLAN OR NOT TO PLAN?
Communication experts Emma-Jane Daly and Camilla Rigby argue the case for and against planning.
In internal comms, you need a firm idea of publication deadlines and when campaigns are launching. That’s all on your colour-coded spreadsheet, right? But campaigns usually get delayed or cancelled and almost every day someone asks you to squeeze a report in by the end of the week. And you can’t schedule a crisis. Doesn’t that make a plan completely pointless?
The case for, by Emma...
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