Strategy
WHERE IC PROFESSIONALS COME TO TALK

WHERE'S YOUR HEAD AT?

If you’re only using the creative right side of your brain in internal comms, you’re doing half a job. You want the respect of your business’s leadership team? You need to think like a business leader.

13th March 2017
It wasn’t that long ago that internal communication was widely seen as the fluffy, nice-to-have department that produced the staff newsletter and organised the Christmas party. In recent years, senior leaders have had something of an awakening, with IC experts showing them the strategic value they bring if brought in early to key discussions. More than ever, comms practitioners and the board...
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