We’ve all heard the expression “The customer is king”. When you get your first job, you say yes to everything your client asks, sometimes to the detriment of the final output. In actuality, clients pay agencies considerable amounts of money to advise them on how best to do something. It doesn’t mean you are always right, but if you, as an expert in a subject area, know that something...
This article is only available to IOIC members, please login or subscribe to view the article in full