WHERE IC PROFESSIONALS COME TO TALK
DON'T GAMBLE ON USER-GENERATED CONTENT
Another social media fail, this time from the National Lottery, begs the question: why aren't marketing teams learning from others' mistakes?
Around the corridors of Lotto towers, the phrase “It seemed like a good idea at the time” is probably still being muttered, as another failed user-generated content (UGC) campaign goes down in social media history.
In August, The National Lottery decided to promote its support of the World Athletics Championship by asking Twitter users to retweet one of its posts using the #Represent...
This article is only available to IOIC members, please login or subscribe to view the article in full
Leave a comment
To leave a comment on this article, please complete the form below. Your comment will be posted once verified by our editorial team.
Related Stories
FOLLOW THE EXAMPLE OF HOPE AND MEANING
You’re likely to hear the phrase “say it in a tweet” as an encouragement to express…...
24th September 2019
IS IT TIME FOR BUSINESSES TO CLOSE THEIR SOCIAL MEDIA ACCOUNTS?
THE CASE FOR By Ste Davies, freelance digital communications consultant More brands will…...
3rd July 2018
CONNECTING COMMUNITIES
We all know the story. In 2004, Harvard University student Mark Zuckerberg wrote the code…...
4th June 2018
A BREAK FROM THE OLD ROUTINE
17th March 2020
It wasn’t long ago that flexible working meant leaving the office early a couple of days a week or working from home because you had a doctor’s appointment in the middle of the day...
ARE YOUR IC AND EXTERNAL COMMS TEAMS PULLING IN THE SAME DIRECTION?
19th February 2020
In the past, internal comms has been dubbed the “poor relation” of PR and marketing, as businesses unevenly divided their attention – and budget – between, primarily, customers and, passively, employees...
RIDING THE STORM: HOW TO STEER YOUR WAY THROUGH A CRISIS
13th December 2019
Crises are often seen as an external element of communications, their turbulent nature attracting media attention and keeping PR professionals on their toes – but their impact knows no limit...
FIGURING OUT WHAT MATTERS TO PEOPLE AT WORK
17th July 2019
Respect. Trust. Empathy. Humour. Feeling included. The occasional “Thank you”. Regular training. Someone noticing that you’ve been a bit quiet lately...
If you are not an IoIC member and would like to join to receive Voice and other membership benefits, visit our Membership page.
IoIC Upcoming Events
Room Booking
Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms
See All Rooms