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DON'T GAMBLE ON USER-GENERATED CONTENT
Another social media fail, this time from the National Lottery, begs the question: why aren't marketing teams learning from others' mistakes?
Around the corridors of Lotto towers, the phrase “It seemed like a good idea at the time” is probably still being muttered, as another failed user-generated content (UGC) campaign goes down in social media history.
In August, The National Lottery decided to promote its support of the World Athletics Championship by asking Twitter users to retweet one of its posts using the #Represent...
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