The Institute of Internal Communication
WHERE IC PROFESSIONALS COME TO TALK

DON'T GAMBLE ON USER-GENERATED CONTENT

Another social media fail, this time from the National Lottery, begs the question: why aren't marketing teams learning from others' mistakes?

24th August 2017
Around the corridors of Lotto towers, the phrase “It seemed like a good idea at the time” is probably still being muttered, as another failed user-generated content (UGC) campaign goes down in social media history. In August, The National Lottery decided to promote its support of the World Athletics Championship by asking Twitter users to retweet one of its posts using the #Represent...
This article is only available to IOIC members, please login or subscribe to view the article in full

Leave a comment

To leave a comment on this article, please complete the form below. Your comment will be posted once verified by our editorial team.

If you are not an IoIC member and would like to join to receive Voice and other membership benefits, visit our Membership page.

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms