Content champions from throughout DLG were used in We, DLG's launch campaign Content champions from throughout DLG were used in We, DLG's launch campaign


Direct Line Group’s core value to “bring all of yourself to work” is at the heart of its user-generated internal channel.

8th September 2017
A communication project intended to “make the internal communication team redundant” doesn’t sound like a promising prospect. The quip by a former head of internal communication at Direct Line Group (DLG) was in jest, but his aim was to build a self-feeding online channel of engaging, human-interest stories that freed up the IC team to focus on other priorities.  We, DLG is what...
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1 comment

  • Matthew Batten 9th Sep 2017

    Oh this is brilliant. We have an intranet where people can post their own content but we need to make it easier to post videos etc. Staff blogs are more popular than the news section!

    Trust is important here. You have to trust that your people are not going to post anything inappropriate.

    Really enjoyed reading this article.

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