The Institute of Internal Communication
WHERE IC PROFESSIONALS COME TO TALK
Content champions from throughout DLG were used in We, DLG's launch campaign Content champions from throughout DLG were used in We, DLG's launch campaign

USER-GENERATED CONTENT LETS PERSONALITY SHINE THROUGH

Direct Line Group’s core value to “bring all of yourself to work” is at the heart of its user-generated internal channel.

8th September 2017
A communication project intended to “make the internal communication team redundant” doesn’t sound like a promising prospect. The quip by a former head of internal communication at Direct Line Group (DLG) was in jest, but his aim was to build a self-feeding online channel of engaging, human-interest stories that freed up the IC team to focus on other priorities.  We, DLG is what...
This article is only available to IOIC members, please login or subscribe to view the article in full

Leave a comment

To leave a comment on this article, please complete the form below. Your comment will be posted once verified by our editorial team.

If you are not an IoIC member and would like to join to receive Voice and other membership benefits, visit our Membership page.

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms