WHERE IC PROFESSIONALS COME TO TALK
Content champions from throughout DLG were used in We, DLG's launch campaign
USER-GENERATED CONTENT LETS PERSONALITY SHINE THROUGH
Direct Line Group’s core value to “bring all of yourself to work” is at the heart of its user-generated internal channel.
A communication project intended to “make the internal communication team redundant” doesn’t sound like a promising prospect.
The quip by a former head of internal communication at Direct Line Group (DLG) was in jest, but his aim was to build a self-feeding online channel of engaging, human-interest stories that freed up the IC team to focus on other priorities.
We, DLG is what...
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- Matthew Batten 9th Sep 2017
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