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EMPLOYEES ARE KEY TO BRINGING VALUES TO LIFE
Creating company values and then bringing them to life is no small task, warns internal communication specialist Matt Ward.
Values guide actions. At their best, they are ground rules your people use day in, day out to make decisions based on the organisation you want to be. At worst, they are empty words – forgotten, strategic fluff launched by the few and ignored by the many.
Internal communication teams play an important part in creating, launching and sustaining values inside any organisation. But make no...
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