WHERE IC PROFESSIONALS COME TO TALK
Synergy Creative's Gemma McGrattan and Giles Hicks inspire agency colleagues during an internal creative meeting
"IT'S EASY TO BE BUSY FOOLS IN THIS BUSINESS"
Whatever size the business, leaders must be bold, motivated and focused. Gemma McGrattan, co-founder and director of Synergy Creative, considers the 10 behaviours and principles needed to run a creative agency.
Inspire with your vision and plan. It’s great having three founding directors [Gemma founded Synergy with Nicky Clark and Giles Hicks] as we can argue our case on subjects and vote on it. It keeps things fair and even. It’s up to all of us as a team to shape our future – to know our market and be clear about what we do. As leaders, you have to stay focused on where you’re going –...
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