The Institute of Internal Communication
WHERE IC PROFESSIONALS COME TO TALK

PLAN YOUR MEASUREMENT AND FIND A FOCUS

Are you still relying only on your annual survey to find out how your workforce feels? That’s only one way to listen to your employees; your organisation is full of data about their attitudes and behaviour. In part one of our four-part feature on measurement, we look at what IC teams should be thinking about when planning either their engagement survey or a more holistic measurement approach.

5th October 2017
The staff engagement survey is on a journey. Although the familiar annual tick-box format of evaluating employee opinion remains many organisations’ main method of establishing what is and isn’t working, increasingly internal communicators are assessing not the business’s activities, but rather their effect on employees. New approaches are emerging to find out how people feel. “Lots of...
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