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THE ANALYSIS OF MEASUREMENT: SEGMENTING THE DATA
In the third part in our series of measurement, we look at why you can't just take a casual look at the high percentages that come out of an all-staff survey. You need to drill deeper to find out what those numbers mean.
There is more to decoding engagement information than calculating percentages. You might be satisfied if 80 per cent of your employees say they are content with their career development opportunities, especially if that’s gone up from the previous year, but what about the 20 per cent who are unhappy? In a company of thousands, that’s a lot of people feeling unmotivated and sharing...
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