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HOW PERSONALISING CONTENT CAN HELP YOU REACH DIFFERENT TYPES OF EMPLOYEES
External marketing has spoiled us by personalising content, taking in our every preference and desire. And now, employees expect internal messages to be targeted to their specific taste.
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of marketing. Carefully refined algorithms are informing your online experience by feeding you information that’s relevant to your life and behaviour.
Sure, some people find this technological intelligence,...
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