WHERE IC PROFESSIONALS COME TO TALK
HOW PERSONALISING CONTENT CAN HELP YOU REACH DIFFERENT TYPES OF EMPLOYEES
External marketing has spoiled us by personalising content, taking in our every preference and desire. And now, employees expect internal messages to be targeted to their specific taste.
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of marketing. Carefully refined algorithms are informing your online experience by feeding you information that’s relevant to your life and behaviour.
Sure, some people find this technological intelligence,...
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A BREAK FROM THE OLD ROUTINE
17th March 2020
It wasn’t long ago that flexible working meant leaving the office early a couple of days a week or working from home because you had a doctor’s appointment in the middle of the day...
BACK TO THE PLAYGROUND – HOW TO ADDRESS WORKPLACE BULLYING
15th June 2020
Entering an organisation that has a bullying problem is like entering a time warp. Suddenly, you’re back at school – someone’s the brunt of a joke; people are being excluded from groups; and everyone’s doing their best to avoid becoming the target of unwanted attention...
REDUNDANCY IN THE AGE OF COVID-19
10th June 2020
In 100 days, coronavirus has turned the world on its head. All the small freedoms we’d taken for granted as we went about our daily lives are temporarily on hold...
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