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HOW PERSONALISING CONTENT CAN HELP YOU REACH DIFFERENT TYPES OF EMPLOYEES
External marketing has spoiled us by personalising content, taking in our every preference and desire. And now, employees expect internal messages to be targeted to their specific taste.
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of marketing. Carefully refined algorithms are informing your online experience by feeding you information that’s relevant to your life and behaviour.
Sure, some people find this technological intelligence,...
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It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
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Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
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Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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