WHERE IC PROFESSIONALS COME TO TALK
HOW PERSONALISING CONTENT CAN HELP YOU REACH DIFFERENT TYPES OF EMPLOYEES
External marketing has spoiled us by personalising content, taking in our every preference and desire. And now, employees expect internal messages to be targeted to their specific taste.
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of marketing. Carefully refined algorithms are informing your online experience by feeding you information that’s relevant to your life and behaviour.
Sure, some people find this technological intelligence,...
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TRAVELLING THROUGH THE PROPER CHANNELS
16th March 2018
Internal communicators often develop or inherit a vast collection of channels, many of which are out of date or barely used. If employees aren’t sure where to go for information, the result is comms chaos...
ONLY HUMAN AFTER ALL?
14th May 2018
On Christmas morning last year, among all the scooters, Hatchimals and craft gin gift sets, thousands of people were unwrapping Amazon’s Echo Dot smart speaker, powered by the Alexa personal assistant...
WHAT ARE INTERNAL COMMS EMPLOYERS LOOKING FOR IN 2018?
23rd April 2018
When recruiting for a role, employers now place greater importance on candidates’ skills, attitude and aptitude. From our Inside Insight studies, we know that over 80 per cent of IC professionals believe IC experience in the same industry is not required when recruiting for a role within their organisation...
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