WHERE IC PROFESSIONALS COME TO TALK
HOW PERSONALISING CONTENT CAN HELP YOU REACH DIFFERENT TYPES OF EMPLOYEES
External marketing has spoiled us by personalising content, taking in our every preference and desire. And now, employees expect internal messages to be targeted to their specific taste.
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of marketing. Carefully refined algorithms are informing your online experience by feeding you information that’s relevant to your life and behaviour.
Sure, some people find this technological intelligence,...
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THE FRUITS OF DIVERSITY
22nd August 2018
In the past few years, stories of the struggles and injustices faced by minorities and women the world over have hit the headlines like never before.
Whether it’s unequal pay, ingrained racism in public institutions, the #MeToo movement, or the lack of non-white Oscar winners, frustration at the failure of systems and organisations to foster inclusion, or meet their obligations regarding equality, is rarely out of the news...
ARE INTRANETS BACK IN THE GAME?
6th September 2018
The distinction between intranets and social networks is becoming increasingly blurred. Traditionally, the difference has been about publishing and networking...
HOW TO MAKE AN IMPACT IN YOUR FIRST 90 DAYS AS A HEAD OF IC
26th May 2018
Eight years ago, little did I expect to be where I am today. I’d just started my communications career with nothing more than a belief that ‘I could write’ and a desire to make a difference...
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