WHERE IC PROFESSIONALS COME TO TALK
Photo: Windahl Finnigan
EFFECTIVE UX PLANNING CAN SAVE MONEY AND IMPROVE EMPLOYEE RETENTION
Think of digital projects as boats and user experience (UX) as your paddle, advises Robert Fransgaard, VP of experience design at Sage. Voice put Robert under the Q&A spotlight to find out exactly what he means.
Can you summarise user experience – or UX – into something short and snappy?
The essence of UX is making a product that is easy to use, fits the user’s expectations, and also meets the business goals. It should be usable and useful. Snappy enough?
Very. Why is UX such a hot topic?
Because we are all sophisticated digital consumers and expect an easy, intuitive experience, and when...
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