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DON'T DIVE IN TO DIGITAL: PLAN, PREPARE AND TRAIN

When you embark on a digital project, you can’t just leap off the starting block. The success of your new channel is as much in the planning as the technology itself.

13th April 2018
“Things won’t go perfect. It’s all about how you adapt from those things and learn from mistakes.” So says Olympic-gold-medal-winning swimmer Michael Phelps, a man who knows a thing or two about jumping in at the deep end and coming out the other side victorious. Launching a digital channel is a sink-or-swim process. If you don’t plan, it won’t stay afloat for long. But put in...
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1 comment

  • Helen Hill 24th Apr 2018

    Couldn't have read this article at a better time!
    I've been asked to evaluate current platforms with a view to investing in new software. Some great tips from those that have been there and done that. Thank you

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