Digital & Technology
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Digital channels for internal comms provide endless data that can be used for measurement. But which stats are worth tracking? Do 1,000 likes equal 1,000 engaged employees? Can businesses really put a number on the value of digital? 

23rd May 2018
When it comes to digital transformation, adopting new technology is the easy part. But how do you know it’s having any impact? A myriad of metrics are available, but how can internal comms professionals make sure their digital channels are contributing to business aims? According to a 2017 survey by community management consultancy TheCR, the ability to measure results is “a critical...
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