WHERE IC PROFESSIONALS COME TO TALK
IF YOU BUILD IT, WILL THEY COME?
New technology will only be effective in your workplace if your people are ready for it.
Creating a culture where employees readily embrace innovative comms techniques involves training them to use the tools, and making sure stakeholders understand the business reason for introducing them.
Flicking a switch on Yammer just because you have Office 365 does not make a digital culture, advises Priya Bates, president of Toronto-based Inner Strength Communication.
“Often,...
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I worked in admin before I made my career move into comms, and for many years worried that my time in support roles would disadvantage me. It felt like my would-be internal communications peers were racing ahead, getting a competitive edge with their experience of writing content, managing campaigns and relationships, and learning to become confident stakeholder managers...
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