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IS IT TIME FOR BUSINESSES TO CLOSE THEIR SOCIAL MEDIA ACCOUNTS?

In April, pub chain JD Wetherspoon shut down its social media presence – declaring it a “distraction” – in favour of promoting news through its website and print magazine. The idea was hotly debated on – of course – Twitter. We asked communication experts Ste Davies and Susanne Harris if ditching social media is a smart, focused move that more businesses should be considering.

3rd July 2018
THE CASE FOR By Ste Davies, freelance digital communications consultant More brands will follow JD Wetherspoon’s lead and delete their social media accounts to focus on the platforms they own – and rightfully so, since social media offers very little to them in 2018. For starters, there is too much noise. More content is produced each day, while consumer attention spans are all but...
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