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You don’t need to be told about GDPR. By now, you’re probably sick of hearing those four letters. The deadline for compliance with the new EU data protection legislation has passed – sighs of relief all round – but what have internal communicators done over the past year to help keep their customers’ personal information secure in the future?
“Win a floor cushion”, “Car leasing explained”, “Porridge or granola? Have your say on our buffet breakfast” (Actual email subject lines received by this feature’s author). There are some marketing emails no one is waiting to receive.
Now imagine your inbox only contains messages you want to read, from organisations you care about, pitching products or services you have...
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