Case Study
WHERE IC PROFESSIONALS COME TO TALK

STUDENTS IN UNION ON HEALTH DRIVE

A Loughborough University campaign to support individuals with blood cancer increased peer recommendation among students.

2nd August 2018
An engagement campaign initially driven by numbers hooked its audience with its emotional content – and made a huge reputational impact. Loughborough University collaborated with Loughborough Students’ Union, charity Anthony Nolan and the Rik Basra Leukaemia Campaign to recruit a record number of individuals onto the Anthony Nolan stem cell register over 12 hours. The aim was to give hope...
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