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STUDENTS IN UNION ON HEALTH DRIVE
A Loughborough University campaign to support individuals with blood cancer increased peer recommendation among students.
An engagement campaign initially driven by numbers hooked its audience with its emotional content – and made a huge reputational impact.
Loughborough University collaborated with Loughborough Students’ Union, charity Anthony Nolan and the Rik Basra Leukaemia Campaign to recruit a record number of individuals onto the Anthony Nolan stem cell register over 12 hours. The aim was to give hope...
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