Opinion
WHERE IC PROFESSIONALS COME TO TALK

"IT'S ABOUT PERSONAL CHOICE AND FEELING EMPOWERED"

You need a thick skin to work in a controversial sector. Colin Archer, who leads internal communications at Imperial Tobacco and its parent company, Imperial Brands, explains how the organisation’s values guide employees to respond to criticism.

13th August 2018
There are few jobs that prompt the same kind of eyebrow-raising disapproval you get when you tell people you work in the tobacco industry. Increasingly, people are looking for roles with organisations that do good in communities and for the environment, so if you join a company that sells cigarettes, expect to have your social and moral compass questioned by friends and relatives. But...
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