WHERE IC PROFESSIONALS COME TO TALK
ARE INTRANETS BACK IN THE GAME?
The growing adoption of social network platforms and digital collaboration tools mean intranets that haven’t kept up with the pace of technology are on the ropes. But modern intranets have many of the advantages and functions of their social rivals – and are rebounding into the IC channel mix. Is an intranet right for you, and how can you make it work with other online channels – and not fight against them?
The distinction between intranets and social networks is becoming increasingly blurred. Traditionally, the difference has been about publishing and networking. Intranets have typically focused on the former, while networking – the ability to interact, “like” content, ask questions and create groups – has always been at the heart of any social network.
But modern intranets now come with...
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