Opinion
WHERE IC PROFESSIONALS COME TO TALK

PUT SOME DRAMA INTO YOUR INTERNAL COMMS

Telling a good story remains a core skill for internal communicators. Anthony Madigan of Write the Talk reflects on what TV scriptwriters can teach us about hooking an audience.

19th September 2018
The head of a sizeable internal comms team once told me, “I have a great team, but they’re not writers.” Back then, it felt like a surprising skill gap. Now, as IC develops a more strategic role, there’s talk of whether writing is a core requirement for the modern comms function. If we want to know whether internal comms needs great writers, we need to look at what...
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