WHERE IC PROFESSIONALS COME TO TALK
BUILDING BRIDGES: IS THE BUSINESS PARTNER MODEL STILL RELEVANT?
The business partner model may be over 20 years old, but it continues to be a relevant role, reaping rewards both for internal comms and businesses at large.
In today’s highly competitive and increasingly global marketplace, companies are continually being driven to improve both their top-line growth and their bottom-line productivity. Within this context, business support functions such as human resources, finance and internal communication are being challenged to prove their worth by delivering demonstrable and sustainable value to the...
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I worked in admin before I made my career move into comms, and for many years worried that my time in support roles would disadvantage me. It felt like my would-be internal communications peers were racing ahead, getting a competitive edge with their experience of writing content, managing campaigns and relationships, and learning to become confident stakeholder managers...
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