Strategy
WHERE IC PROFESSIONALS COME TO TALK

HOW DO IC PROFESSIONALS GET A SEAT AT THE TOP TABLE?

Does internal comms get the recognition it deserves? IC professionals all agree they should have a seat at the top table, but what behaviours and attitudes are going to get – and keep – them there, so that they can play a more strategic role within their organisations? 

18th October 2018
For a profession that, at a basic level, aims to show employees the benefits of the organisations they work for, you’d think internal comms would make easy work of demonstrating its own value to organisations. But despite its clear impact on employee engagement, and the ensuing benefits in improved productivity, morale, retention and so on, IC has never quite enjoyed the same status as...
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