WHERE IC PROFESSIONALS COME TO TALK
FIELD MARKETER ADAPTS TRAINING TO DELIVER BRAND MESSAGES TO FUNDRAISERS
In the third part in our series on engaging remote workers, we look at how field marketing specialist Appco UK cut down on email messaging in favour of more effective face-to-face training to engage fundraisers with the charities they were supporting.
Door-to-door sales and fundraising professionals rarely, if ever, see the inside of their employer’s office or the workplace of the brands they are pitching. How do you immerse these remote employees in a brand and turn them into well-informed experts on a company or charity?
Field marketing provider Appco UK uses subcontracted companies to manage the campaigns of its clients, many of...
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