WHERE IC PROFESSIONALS COME TO TALK
FIELD MARKETER ADAPTS TRAINING TO DELIVER BRAND MESSAGES TO FUNDRAISERS
In the third part in our series on engaging remote workers, we look at how field marketing specialist Appco UK cut down on email messaging in favour of more effective face-to-face training to engage fundraisers with the charities they were supporting.
Door-to-door sales and fundraising professionals rarely, if ever, see the inside of their employer’s office or the workplace of the brands they are pitching. How do you immerse these remote employees in a brand and turn them into well-informed experts on a company or charity?
Field marketing provider Appco UK uses subcontracted companies to manage the campaigns of its clients, many of...
This article is only available to IOIC members, please login or subscribe to view the article in full
Leave a comment
To leave a comment on this article, please complete the form below. Your comment will be posted once verified by our editorial team.
Related Stories
USING TECHNOLOGY TO BRING REMOTE WORKERS CLOSER
Digital workplace platforms aren’t just for publishing news. Yes, they can provide…...
9th November 2018
FROM A DISTANCE: HOW TO ENGAGE REMOTE WORKERS
Your head office is typically the hub of activity, where departments are well networked,…...
31st October 2018
THE BIRTH OF IoIC AND EARLY EVOLUTION OF INTERNAL COMMS
11th March 2019
206 Marylebone Road, London. Currently being refurbished into dozens of flats, it was for 80 years the UK headquarters of the National Cash Register Company...
THE WHY? AXIS
11th April 2019
There’s nothing like the excitement of a new project. That blank sheet of paper, that buzz of new ideas and opportunities, and no end of things to be decided and designed...
DARING TO BE DIFFERENT
3rd April 2019
Following a period of significant leadership change, one of Britain’s biggest charities regained its sense of ambition and pride, galvanising its 6,000-strong workforce to create a bold new vision that puts them at the heart of the organisation...
If you are not an IoIC member and would like to join to receive Voice and other membership benefits, visit our Membership page.
IoIC Upcoming Events
|
Handling Difficult Copy
24th Jun 2019
|
|
Masters in Internal Communication Management Open Evening
24th Jun 2019
|
|
Communicators in Business
26th Jun 2019
|
Room Booking
Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms
See All Rooms