Strategy
WHERE IC PROFESSIONALS COME TO TALK

TALES OF THE UNEXPECTED

As consumers, we remember campaigns that come out of the blue or challenge our perceptions. As employees, we rarely expect to be astonished by internal communication. Formal cultures and cautious leaders are restricting IC teams from being bold, daring and unpredictable. Convincing others that it’s worth taking a risk is half the battle.

13th January 2019
Most employee engagement professionals relish any opportunity to sidestep traditional mechanisms for communication – PowerPoint slides, leader at lectern, all-company emails, delivered ad nauseam. Yet, despite endless talk about the convergence of internal and external messaging, few internal comms teams are afforded the same freedom to do something different that is given to marketing...
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