Opinion
WHERE IC PROFESSIONALS COME TO TALK

'THE CONSUMER EXPERIENCE IS IMPACTED BY THE EXPERIENCE WE HAVE WITH STAFF'

In a business built on selling fun and merriment, how do you conjure up an equally lively employee experience? Natalie Bickford, group HR director for Merlin Entertainments, explains human resources’ role in motivating and talking to staff.

17th January 2019
Human resources has changed. The traditional tasks still have to be done: recruiting and onboarding, learning and development, compensations, benefits and rewards, health and welfare. But there’s a new dimension. The spaces HR and internal communication occupy are blurring. While IC has always been the team to turn personnel policies into powerful prose, HR professionals are now expected to...
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