Opinion
WHERE IC PROFESSIONALS COME TO TALK

GETTING COMMS DOWN TO A SCIENCE

How can scientific thinking and a Matt Damon film help your messages reach your audience? Richard Chataway of Communication Science Group explains.

24th January 2019
In his Oscar-nominated movie The Martian, Matt Damon plays a NASA botanist stuck on Mars. His crew have departed, assuming Damon has been killed by an accident during their mission. Damon survives. It will be several years before a rescue mission can reach him – but he only has sufficient supplies to last a few months. As a highly qualified scientist, he does not panic. He decides to solve...
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