Opinion
WHERE IC PROFESSIONALS COME TO TALK

“DON’T BE MANAGED BY THE KEYBOARD POLICE”

Usually it’s internal comms teams battling to get ahead of the curve, but many leaders are happy to take the less obvious path. Nick Atkin, group chief executive of Halton Housing, explains how his authentic approach makes messages stand out.

12th February 2019
Most people don’t read or trust internal comms. They invariably think it’s corporate spin that doesn’t resemble what they see, feel or experience in an organisation. So do something different. Boil everything down to what really matters. At Halton Housing, we don’t have a glossy corporate plan. I think those are usually only used in organisations to shove under the leg of a wobbly...
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