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WHERE IC PROFESSIONALS COME TO TALK

THE WHY? AXIS

When an internal comms project goes off course, it’s often because we didn’t start out with the right objectives – or any at all. Only when you set clear objectives as the reference point for your IC initiative can you create real change.

11th April 2019
There’s nothing like the excitement of a new project. That blank sheet of paper, that buzz of new ideas and opportunities, and no end of things to be decided and designed. But in the midst of this, it’s easy to forget the small matter of why. Why are you doing this? Chloë Marsh, head of communications and engagement at housing provider RHP, understands the feeling. “We’re all...
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