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HOW DO YOU KEEP THE MAGIC ALIVE IN YOUR CLIENT-AGENCY RELATIONSHIP?
Successful agency-client partnerships start with a spark, and then trust, chemistry and excitement build over time. How do clients know when they've found “the one” and what can both parties do to ensure a productive and effective working relationship that works for all in the long term?
With an expanding array of channels and a growing impetus on strategy, internal communication teams increasingly depend on agencies to help them plan and execute projects.
Often, it is a combination of needs that drives clients to outsource: specialist skills that the internal team does not possess, flexible resource, a deeper creative pool to draw from, an outsider’s perspective, and the...
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