WHERE IC PROFESSIONALS COME TO TALK
HOW DO YOU KEEP THE MAGIC ALIVE IN YOUR CLIENT-AGENCY RELATIONSHIP?
Successful agency-client partnerships start with a spark, and then trust, chemistry and excitement build over time. How do clients know when they've found “the one” and what can both parties do to ensure a productive and effective working relationship that works for all in the long term?
With an expanding array of channels and a growing impetus on strategy, internal communication teams increasingly depend on agencies to help them plan and execute projects.
Often, it is a combination of needs that drives clients to outsource: specialist skills that the internal team does not possess, flexible resource, a deeper creative pool to draw from, an outsider’s perspective, and the...
This article is only available to IOIC members, please login or subscribe to view the article in full
Leave a comment
To leave a comment on this article, please complete the form below. Your comment will be posted once verified by our editorial team.
Related Stories
OPENNESS IS KEY TO SUCCESSFUL PARTNERSHIPS
Nigel Thornton and CommsQuest first worked together when Nigel was at Unilever and…...
8th September 2019
"IT'S EASY TO BE BUSY FOOLS IN THIS BUSINESS"
Inspire with your vision and plan. It’s great having three founding directors [Gemma…...
28th September 2017
FIGURING OUT WHAT MATTERS TO PEOPLE AT WORK
17th July 2019
Respect. Trust. Empathy. Humour. Feeling included. The occasional “Thank you”. Regular training. Someone noticing that you’ve been a bit quiet lately...
'CULTURE ISN'T SOMETHING YOU CAN INSTRUCT'
12th July 2019
Like many people working in internal comms, Jennifer Thomas knew little about the sector when she graduated – “employee engagement” and “internal culture” perhaps not terms that featured much in her economics and dance degree...
THE BIRTH OF IoIC AND EARLY EVOLUTION OF INTERNAL COMMS
11th March 2019
206 Marylebone Road, London. Currently being refurbished into dozens of flats, it was for 80 years the UK headquarters of the National Cash Register Company...
If you are not an IoIC member and would like to join to receive Voice and other membership benefits, visit our Membership page.
IoIC Upcoming Events
|
Influence and Impact for Internal Communicators - Fully Booked!
13th Nov 2019
|
|
IoIC North - Manchester & Lancashire Hub
14th Nov 2019
|
|
Accelerate Part 2
19th Nov 2019
|
Room Booking
Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms
See All Rooms