Opinion
WHERE IC PROFESSIONALS COME TO TALK

HOW DO I CREATE PERSONAS FOR MY INTERNAL AUDIENCE?

You can reach the breadth and depth of your organisation with your messages by creating personas that reflect your diverse audience, and then testing your strategy against each character – but where do you start? Hazel Sharpe, user experience and client services director from creative consultancy BetterNormal, offers some advice.

22nd October 2019
Look across your organisation and you’ll likely see a shared interest in a sector or purpose that has brought you and your colleagues together. But your audience comprises different passions, viewpoints and backgrounds. To sustain everyone’s interest in your organisation’s vision, brand and messages, you need to understand and explore exactly who you’re talking to. The way to do...
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