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RIDING THE STORM: HOW TO STEER YOUR WAY THROUGH A CRISIS
Unstable and often unpredictable, a crisis can hit an organisation at any moment, putting its reputation, leadership and strategic objectives at risk. With increasing value being placed on positive organisational culture, the role of internal communicators when a crisis hits is more important than ever.
WORDS: ISABEL OVERTON
Crises are often seen as an external element of communications, their turbulent nature attracting media attention and keeping PR professionals on their toes – but their impact knows no limit.
Internal communicators need the skills and knowhow to brave the elements and take control of unstable situations before employee morale is harmed and trust and respect are broken. But with so much to...
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