Case Study
WHERE IC PROFESSIONALS COME TO TALK

EXTENDING THE REACH OF YOUR INSIGHT

How can companies make sure their consumer insight data has the biggest impact internally? Coca-Cola Western Europe conducted an experiment to find out.

13th January 2020
Understanding what consumers are thinking, feeling and buying is vital to any business. Coca-Cola’s Western European business unit relies on a constant flow of data and insight from consumer panels, tracker surveys and more than 200 ad hoc studies every year, but this wealth of knowledge was not having the desired internal impact. The insight team shares results of studies on the intranet...
This article is only available to IOIC members, please login or subscribe to view the article in full

Leave a comment

To leave a comment on this article, please complete the form below. Your comment will be posted once verified by our editorial team.

If you are not an IoIC member and would like to join to receive Voice and other membership benefits, visit our Membership page.

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms