Opinion
WHERE IC PROFESSIONALS COME TO TALK

'IT'S IMPORTANT TO HAVE A CULTURE WHERE THERE'S NO FEAR OF FAILURE'

Make your employees feel like entrepreneurs by acting on their knowledge to resolve your customers' challenges. Digital learning expert Lisa Duke offers ideas for creating an innovation-led culture.

23rd January 2020
Steve Jobs or Henry Ford would advise you not to ask customers what they want, because they either don’t know or they’ll tell you they need a souped-up Porsche. It’s more important to find out how customers are using whatever you’re offering. Many products or services are born from an engineering mindset and the attributes can be over-engineered. Understanding what people need and...
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