Strategy
WHERE IC PROFESSIONALS COME TO TALK

ARE YOUR IC AND EXTERNAL COMMS TEAMS PULLING IN THE SAME DIRECTION?

Your employees are also your customers – or at least brand advocates. And your customers are potential employees. Your channels are no longer restricted to one audience over another. To protect your reputation and ensure your messages can be trusted, internal and external communicators must join together.

WORDS: ROB JONES

19th February 2020
In the past, internal comms has been dubbed the “poor relation” of PR and marketing, as businesses unevenly divided their attention – and budget – between, primarily, customers and, passively, employees. A few years ago, internal and external comms were barely considered part of the same family tree. It’s not that it didn’t matter what you told employees, but information was...
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