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REBUILDING TRUST DURING FINANCIAL TURMOIL

In the third part in our Preparing for impact series, we go back more than a decade to the financial crash of 2008 and consider the importance of building a foundation of trust before a crisis hits your organisation.

27th February 2020
In 2008, at the height of the financial crisis, a number of financial institutions were saved from the brink of collapse by multibillion-pound government bailouts. At the time, Rachal McHale handled comms for the insurance division of a major UK bank. Recalling the atmosphere, she says: “Colleagues didn’t believe messages and were showing signs of having less trust in the parent brand, and...
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