Case Study
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A THRILLING CAMPAIGN TO RAISE SECURITY AWARENESS

Luxury brands group Richemont delivered a unique, thriller-esque security awareness campaign that delighted and engaged its staff. Here we find out whodunnit – and how.

31st March 2020
For Richemont, security and safety is about proactive training, so when its three security teams merged into one shared function, it took the opportunity to test its new simple single security narrative.  “We wanted our employees to really pay attention,” says Florence Dambricourt, group security awareness manager, “so, in order to surprise staff, we planned a campaign that was...
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