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Parliamentary Recruiting Committee , Sammlung Eybl, Plakatmuseum Wien , Istock.com: kirstypargeter
USING ETHICS TO BUILD REPUTATION
If understanding the history of internal communication is important for your work in the here and now, you need to know about Sir Basil Clarke, says Richard Evans.
Sir Basil Clarke is best known for his time as a newspaper war correspondent – he lived as a fugitive in Dunkirk during the early days of the first world war – and being the father of the UK public relations industry. As far as I know, he also has the best claim to have been first to identify internal communication as part of the public relations mix.
Calling it “industrial...
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