Opinion
WHERE IC PROFESSIONALS COME TO TALK

SENDING THE RIGHT MESSENGER

The person delivering your comms is as important as the message itself, says doctoral researcher in psychology Joseph Marks

22nd June 2020
We all know the phrase “don’t shoot the messenger”; don’t blame people who bring you bad news. If you punish them, don’t be surprised if they start only bringing good news. You then become stranded from reality. But anyone who delivers a message – the messenger – immediately becomes connected with the message. The reverse is also true. We judge the message by how we perceive...
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