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SOCIAL UNDISTANCING
As the boundaries of internal comms broaden to more external horizons, IC practitioners should understand how to use social media channels effectively for business.
WORDS: ROB JONES
Our 75 top tips will bring you closer to the nuances of Twitter, Facebook, LinkedIn and Instagram, and help you boost your brand presence with all your company’s audiences – internal and external.
PLANNING
1. Set out a social media plan with SMART goals, as you would for any project. What will you communicate, to whom and how often? What do you want to achieve within 12 months? How...
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